The Rise of Illustration in Design

The Rise of Illustration in Design-

 Illustration has been an integral part of design for centuries, but in recent years, it has experienced a renaissance. From advertising to editorial design to web design, illustration has become a go-to tool for designers looking to add a touch of personality and playfulness to their work.

17 Trends in Illustration and Graphic Design to Meet 2020 

Illustration also offers a way to inject personality and emotion into a design. By using hand-drawn elements, designers can create a sense of warmth, humor, or whimsy that is difficult to achieve with other design techniques. Illustration can also be used to convey complex or abstract ideas in a way that is visually engaging and easy to understand.

Social media has also played a role in the rise of illustration in design. Platforms like Instagram and Pinterest have become key channels for designers to showcase their work, and illustration is a popular format for creating visually striking content that can be easily shared and appreciated. As a result, many designers are incorporating illustration into their social media strategy, creating custom illustrations for posts and stories.

Finally, the rise of illustration in design can be attributed to the increasing importance of storytelling in branding and marketing. Illustration can be used to create narratives and characters that engage audiences and communicate a brand's values and message in a memorable way. From animated explainer videos to illustrated packaging designs, illustration is being used to tell stories and connect with consumers in new and creative ways.

Mark Rise | Dribbble

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